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Safi Bahcall borrows an idea from physics the way water can suddenly turn to ice to explain why the same group of people can be wildly receptive to bold new ideas one moment and reflexively shut them down the next. He argues the difference usually isn’t culture or genius, it’s structure: how a company separates the people protecting fragile new ideas from the people scaling proven ones, and how it manages the handoff between them. For anyone running or working inside a sizable organization, the book reframes innovation failure as a fixable systems problem rather than a personality flaw.